Why To Consider Protecting Your Intellectual Property

Why To Consider Protecting Your Intellectual Property

Intellectual property may be your most valuable asset, and taking steps to protect it has never been more important than now, when intellectual property theft is at an all-time high. Entrepreneur lists the most important reasons for protecting your intellectual property in the following:

  • Brand Recognition–Your customers have grown to value your products, and a trademark helps them recognize your products amongst others. What is the main difference between McDonald’s and Burger King? The answer is not what is in the food. The main difference is that McDonald’s is recognized by a”golden” arch and Burger King is recognized by a crown. This is a scenario where two companies have very similar products, but can be easily distinguished simply by their packaging. Strong brand recognition goes a long way.
  • Competitive Advantage–Whether you have a secret recipe or invaluable method of creating your products, your trade secrets give you a competitive advantage over your competition. Sometimes, it is the smallest advantage that propels a business to success, and capitalizing on this trade secret must be done quickly before a competitor learns the process from someone in your company or through other means.
  • Creative Works–If your company is involved in creating anything from film to software, you need a copyright to protect your work and the vast amount of time and resources you put into developing it. Creative works that are not protected by copyright can be used freely by others. A simple jingle may seem like something not worth protecting, but just think about the tone that a MacBook makes when it starts up and how valuable that simple sound is to Apple.
  • Internet Presence–Internet sales have more than doubled in the last seven years, and now account for 9.1 percent of all retail sales, according to Statista. Online advertising and marketing are incredibly important for brick and mortar stores businesses as well, whether or not your company is in retail or not. Protecting your internet intellectual property requires registering domain names, monitoring for infringement, claiming business listings, using Search Engine Optimization (SEO), and much more.

A San Francisco Intellectual Property Lawyer is Just a Phone Call Away

If you have thought about filing for a patent or trademark and have simply put it off for a time when things are less busy, you are putting your business at a serious risk. Do not wait any longer to protect your intellectual property. Call or contact our intellectual property lawyers today with the law offices of Lvovich & Szucsko, P.C.